Specifies requirements for motor fuel advertising media.
Sponsor: Dinowitz (MS) / Multi-sponsor(s): Calhoun, Clark, Cook, Markey, Ra, Sweeney, Thiele / Co-sponsor(s): Rivera P, Paulin, Jaffee, Maisel, Roberts, Rosenthal, Miller M, Weisenberg, Scarborough, Colton, Montesano, Galef, Millman, McDonough, Losquadro, Lavine, Weprin, Gunther, Hooper, Latimer
Law Section: General Business Law / Law: Add S396-xx, Gen Bus L; amd S192, add S192-h, Ag & Mkts L
Sponsor: Dinowitz (MS) / Multi-sponsor(s): Calhoun, Clark, Cook, Markey, Ra, Sweeney, Thiele / Co-sponsor(s): Rivera P, Paulin, Jaffee, Maisel, Roberts, Rosenthal, Miller M, Weisenberg, Scarborough, Colton, Montesano, Galef, Millman, McDonough, Losquadro, Lavine, Weprin, Gunther, Hooper, Latimer
Law Section: General Business Law / Law: Add S396-xx, Gen Bus L; amd S192, add S192-h, Ag & Mkts L
A9927A-2011 Actions
- Jun 15, 2012: amend and recommit to rules 9927d
- Jun 14, 2012: reported referred to rules
- Jun 13, 2012: print number 9927c
- Jun 13, 2012: amend and recommit to codes
- May 31, 2012: reported referred to codes
- May 25, 2012: print number 9927b
- May 25, 2012: amend and recommit to consumer affairs and protection
- May 10, 2012: print number 9927a
- May 10, 2012: amend and recommit to consumer affairs and protection
- Apr 24, 2012: referred to consumer affairs and protection
A9927A-2011 Text
S T A T E O F N E W Y O R K
9927--A
I N ASSEMBLY April 24, 2012
Introduced by M. of A. DINOWITZ, P. RIVERA, PAULIN, JAFFEE, MAISEL, ROBERTS, ROSENTHAL, M. MILLER, WEISENBERG, SCARBOROUGH, COLTON, MONTESANO, GALEF, MILLMAN, McDONOUGH, LOSQUADRO, LAVINE, WEPRIN, GUNTHER, HOOPER -- Multi-Sponsored by -- M. of A. CALHOUN, CLARK, COOK, MARKEY, RA, SWEENEY, THIELE -- read once and referred to the Committee on Consumer Affairs and Protection -- committee discharged, bill amended, ordered reprinted as amended and recommitted to said committee
AN ACT to amend the general business law and the agriculture and markets law, in relation to specifying requirements for motor fuel advertising media
THE PEOPLE OF THE STATE OF NEW YORK, REPRESENTED IN SENATE AND ASSEM BLY, DO ENACT AS FOLLOWS:
Section 1. The general business law is amended by adding a new section 396-xx to read as follows:
S 396-XX. ADVERTISING MEDIUM; MOTOR FUEL SALES. 1. THE TERM "ADVERTIS ING MEDIUM," AS USED IN THIS SECTION, SHALL MEAN A STREET SIGN, WHICH IS AT LEAST SIX FEET HIGH AND FOUR FEET WIDE AND AT LEAST EIGHT FEET OFF THE GROUND. 2. A. EVERY PERSON, FIRM OR CORPORATION OFFERING FOR SALE OR SELLING ANY MOTOR FUEL TO THE PUBLIC AT DIFFERENT PRICES FROM ANY SINGLE PLACE OF BUSINESS SHALL DISPLAY ON THE PREMISES AN ADVERTISING MEDIUM THAT COMPLIES WITH THE REQUIREMENTS OF THIS SECTION AND WHICH DISPLAYS THE HIGHER OF THE PRICES OFFERED FOR THAT GRADE OF MOTOR FUEL. SUCH ADVER TISING MEDIUM SHALL, IN A CLEAR AND CONSPICUOUS MANNER, INCLUDE A NOTICE EXPLAINING THE CONDITIONS, AND ANY LIMITATIONS, UNDER WHICH THAT GRADE IS SOLD OR OFFERED FOR SALE AT DIFFERENT PRICES. B. THE ADVERTISING MEDIUM SHALL BE CLEARLY VISIBLE FROM EACH STREET OR HIGHWAY WHICH HAS A MOTOR VEHICLE ACCESS POINT TO THE PLACE OF BUSINESS. WHEN THE PLACE OF BUSINESS IS SITUATED AT AN INTERSECTION, THE ADVERTIS ING MEDIUM REQUIRED PURSUANT TO THIS SECTION SHALL, TO THE EXTENT PRAC TICABLE, BE CLEARLY VISIBLE FROM EACH STREET OF THE INTERSECTION. ALL INFORMATION REQUIRED TO BE INCLUDED ON SUCH ADVERTISING MEDIUM PURSUANT TO THIS SECTION SHALL BE POSTED OR MAINTAINED IN A CLEAR AND CONSPICUOUS EXPLANATION--Matter in ITALICS (underscored) is new; matter in brackets [ ] is old law to be omitted. LBD15327-02-2
A. 9927--A 2 MANNER. FOR THE PURPOSES OF THIS SECTION, MOTOR FUEL DOES NOT INCLUDE PROPANE. C. THIS SUBDIVISION SHALL NOT APPLY TO DISCOUNTS OR PRICE REDUCTIONS NOT AVAILABLE TO THE GENERAL PUBLIC, INCLUDING, BUT NOT LIMITED TO, DISCOUNTS OR PRICE REDUCTIONS PROVIDED PURSUANT TO AN AWARDS, REWARDS, LOYALTY, OR PROMOTIONAL PROGRAM. 3. ALL LETTERS, WORDS, FIGURES, OR NUMERALS WHICH ARE PART OF THE ADVERTISING MEDIA REQUIRED BY SUBDIVISION TWO OF THIS SECTION SHALL HAVE A HEAVY TYPE FACE OR STROKE, SHALL BE CLEARLY VISIBLE, AND OF A COLOR OR TINT THAT WILL CONTRAST THE LETTERS, WORDS, FIGURES, OR NUMERALS WITH THE BACKGROUND OF THE ADVERTISING MEDIA. THE HEIGHT OF THE LETTERS, FIGURES, AND NUMERALS, EXCEPT THE LETTER "L" AND NUMERAL ONE, SHALL NOT BE MORE THAN TWICE THE WIDTH. 4. A. FAILURE TO COMPLY WITH THE PROVISIONS OF THIS SECTION SHALL SUBJECT A PERSON, FIRM OR CORPORATION OFFERING FOR SALE OR SELLING ANY MOTOR FUEL TO THE PUBLIC TO A CIVIL PENALTY OF UP TO FIVE HUNDRED DOLLARS FOR A FIRST OFFENSE, UP TO ONE THOUSAND DOLLARS FOR A SECOND OFFENSE, AND UP TO TEN THOUSAND DOLLARS FOR A THIRD OR SUBSEQUENT OFFENSE. B. THE PROVISIONS OF THIS SECTION MAY BE ENFORCED CONCURRENTLY BY THE DIRECTOR OF A MUNICIPAL CONSUMER AFFAIRS OFFICE, OR BY THE TOWN ATTOR NEY, CITY CORPORATION COUNSEL, OR OTHER LAWFUL DESIGNEE OF A MUNICI PALITY OR LOCAL GOVERNMENT, AND ALL MONEYS COLLECTED UNDER THIS SECTION SHALL BE RETAINED BY SUCH MUNICIPALITY OR LOCAL GOVERNMENT. 5. A. THE PROVISIONS OF THIS SECTION SHALL NOT APPLY TO ANY PERSON, FIRM OR CORPORATION OFFERING FOR SALE OR SELLING ANY MOTOR FUEL TO THE PUBLIC OPERATING WITHIN A POLITICAL SUBDIVISION THAT HAS ALREADY ENACTED AND CONTINUES IN EFFECT A LOCAL LAW, ORDINANCE, RULE OR REGULATION IN SUBSTANTIAL CONFORMITY WITH THIS SECTION. THE PROVISIONS OF THIS SECTION SHALL NOT BE CONSTRUED TO LIMIT IN ANY WAY THE AUTHORITY OF A POLITICAL SUBDIVISION TO ENACT, IMPLEMENT AND CONTINUE TO ENFORCE LOCAL LAWS AND REGULATIONS GOVERNING THE SALE OF MOTOR FUELS THAT WERE IN EFFECT PRIOR TO THE EFFECTIVE DATE OF THIS SECTION, OR TO ENACT, IMPLEMENT AND ENFORCE ANY AMENDMENTS THERETO AFTER THE EFFECTIVE DATE OF THIS SECTION. THE PROVISIONS OF THIS SECTION SHALL BE ENFORCED IN THE COUNTIES OUTSIDE THE CITY OF NEW YORK BY THE COUNTY OR CITY DIRECTOR OF WEIGHTS AND MEAS URES, AS THE CASE MAY BE, AND IN THE CITY OF NEW YORK BY THE DEPARTMENT OF CONSUMER AFFAIRS. B. ANY POLITICAL SUBDIVISION MAY, BY ORDINANCE, EXEMPT SPECIFIED GEOGRAPHIC AREAS FOR THE PROVISIONS OF THIS SECTION FOR SCENIC OR HISTORIC PRESERVATION PURPOSES UPON APPROVAL OF SUCH EXEMPTION BY THE COMMISSIONER OF AGRICULTURE AND MARKETS. 6. NOTHING IN THIS SECTION SHALL APPLY TO SIGNS OR PLACARDS REQUIRED TO BE POSTED PURSUANT TO SUBDIVISION FIVE OF SECTION ONE HUNDRED NINE TY-TWO OF THE AGRICULTURE AND MARKETS LAW. 7. NOTHING IN THIS SECTION PROHIBITS ANY PERSON, FIRM OR CORPORATION WHO HAS POSTED OR DISPLAYED A SIGN OR ADVERTISING MEDIUM IN COMPLIANCE WITH THIS SECTION FROM DISPLAYING ADDITIONAL SIGNS OR ADVERTISING MEDIA, PROVIDED THAT SUCH ADDITIONAL SIGNS OR ADVERTISING MEDIA ARE OF SMALLER SIZE THAN THE MEDIA REQUIRED PURSUANT TO SUBDIVISION TWO OF THIS SECTION AND THE ADDITIONAL SIGNS OR MEDIA DO NOT OBSTRUCT OR INTERFERE WITH THE REQUIRED ADVERTISING MEDIUM, WHICH STATE EITHER: A. THE AMOUNT OF DISCOUNT IN CENTS PER GALLON, OR B. THE PRICE OF ONE OR MORE BRANDS OR GRADES OF MOTOR FUEL SOLD OR OFFERED FOR SALE, PROVIDED THE CONDITIONS AND ANY LIMITATIONS OF THE DISCOUNT OR PRICE OF THE BRAND OR GRADE OF MOTOR FUEL ARE INCLUDED IN THE ADDITIONAL ADVERTISING MEDIA IN LETTERS A. 9927--A 3 NOT LESS THAN ONE-THIRD THE SIZE OF THE NUMERALS INDICATING THE DISCOUNT OR PRICE.
S 2. Subparagraph (iii) of paragraph a of subdivision 5 of section 192 of the agriculture and markets law, as amended by chapter 101 of the laws of 1986, is amended and a new subparagraph (iv) is added to read as follows:
(iii) where a multiple product dispensing device is capable of dispensing multiple products at multiple prices, then the selling price per gallon [may] SHALL be posted thereon with numerals at least one-half that height and one-half that width required by subparagraph (i) of this paragraph, although numerals representing tenths of a cent may be displayed at no less than one-half those dimensions which disclose the selling price per gallon of such motor fuel dispensed therefrom[.]; OR (IV) WHERE A DISCOUNT FOR CASH IS OFFERED AT LEAST ONE SIGN OR LABEL SHALL BE CONSPICUOUSLY DISPLAYED ON THE DISPENSER INDICATING THE AMOUNT OF THE DISCOUNT PER GALLON IN LETTERS AND NUMERALS NOT LESS THAN ONE-HALF INCH HIGH.
S 3. The agriculture and markets law is amended by adding a new section 192-h to read as follows:
S 192-H. ADVERTISING MEDIUM; MOTOR FUEL SALES. 1. THE TERM "ADVERTIS ING MEDIUM," AS USED IN THIS SECTION, SHALL MEAN A STREET SIGN, WHICH IS AT LEAST SIX FEET HIGH AND FOUR FEET WIDE AND AT LEAST EIGHT FEET OFF THE GROUND. 2. A. EVERY PERSON, FIRM OR CORPORATION OFFERING FOR SALE OR SELLING ANY MOTOR FUEL TO THE PUBLIC AT DIFFERENT PRICES FROM ANY SINGLE PLACE OF BUSINESS SHALL DISPLAY ON THE PREMISES AN ADVERTISING MEDIUM THAT COMPLIES WITH THE REQUIREMENTS OF THIS SECTION AND WHICH DISPLAYS THE HIGHER OF THE PRICES OFFERED FOR THAT GRADE OF MOTOR FUEL. SUCH ADVER TISING MEDIUM SHALL, IN A CLEAR AND CONSPICUOUS MANNER, INCLUDE A NOTICE EXPLAINING THE CONDITIONS, AND ANY LIMITATIONS, UNDER WHICH THAT GRADE IS SOLD OR OFFERED FOR SALE AT DIFFERENT PRICES. B. THE ADVERTISING MEDIUM REQUIRED PURSUANT TO THIS SECTION SHALL BE CLEARLY VISIBLE FROM EACH STREET OR HIGHWAY WHICH HAS A MOTOR VEHICLE ACCESS POINT TO THE PLACE OF BUSINESS. WHEN THE PLACE OF BUSINESS IS SITUATED AT AN INTERSECTION, THE ADVERTISING MEDIUM SHALL, TO THE EXTENT PRACTICABLE, BE CLEARLY VISIBLE FROM EACH STREET OF THE INTERSECTION. FOR THE PURPOSES OF THIS SECTION, MOTOR FUEL DOES NOT INCLUDE PROPANE. C. THIS SUBDIVISION SHALL NOT APPLY TO DISCOUNTS OR PRICE REDUCTIONS NOT AVAILABLE TO THE GENERAL PUBLIC, INCLUDING, BUT NOT LIMITED TO, DISCOUNTS OR PRICE REDUCTIONS PROVIDED PURSUANT TO AN AWARDS, REWARDS, LOYALTY, OR PROMOTIONAL PROGRAM. 3. ALL LETTERS, WORDS, FIGURES, OR NUMERALS WHICH ARE PART OF THE ADVERTISING MEDIA REQUIRED BY SUBDIVISION TWO OF THIS SECTION SHALL HAVE A HEAVY TYPE FACE OR STROKE, SHALL BE CLEARLY VISIBLE, AND OF A COLOR OR TINT THAT WILL CONTRAST THE LETTERS, WORDS, FIGURES, OR NUMERALS WITH THE BACKGROUND OF THE ADVERTISING MEDIA. THE HEIGHT OF THE LETTERS, FIGURES, AND NUMERALS, EXCEPT THE LETTER "L" AND NUMERAL ONE, SHALL NOT BE MORE THAN TWICE THE WIDTH. 4. A. FAILURE TO COMPLY WITH THE PROVISIONS OF THIS SECTION SHALL SUBJECT A PERSON, FIRM OR CORPORATION OFFERING FOR SALE OR SELLING ANY MOTOR FUEL TO THE PUBLIC TO A CIVIL PENALTY OF UP TO FIVE HUNDRED DOLLARS FOR A FIRST OFFENSE, UP TO ONE THOUSAND DOLLARS FOR A SECOND OFFENSE, AND UP TO TEN THOUSAND DOLLARS FOR A THIRD OR SUBSEQUENT OFFENSE. B. THE PROVISIONS OF THIS SECTION MAY BE ENFORCED CONCURRENTLY BY THE DIRECTOR OF A MUNICIPAL CONSUMER AFFAIRS OFFICE, OR BY THE TOWN ATTOR A. 9927--A 4 NEY, CITY CORPORATION COUNSEL, OR OTHER LAWFUL DESIGNEE OF A MUNICI PALITY OR LOCAL GOVERNMENT, AND ALL MONEYS COLLECTED UNDER THIS SECTION SHALL BE RETAINED BY SUCH MUNICIPALITY OR LOCAL GOVERNMENT. 5. THE COMMISSIONER SHALL PROMULGATE RULES AND REGULATIONS NECESSARY OR APPROPRIATE TO CARRY OUT THE PROVISIONS OF THIS SECTION, AND SHALL MAKE AVAILABLE ON THE DEPARTMENT'S WEBSITE A SUMMARY OF THE PROVISIONS OF THIS SECTION AND ANY REGULATIONS PROMULGATED THEREUNDER. 6. A. THE PROVISIONS OF THIS SECTION SHALL NOT APPLY TO ANY PERSON, FIRM OR CORPORATION OFFERING FOR SALE OR SELLING ANY MOTOR FUEL TO THE PUBLIC OPERATING WITHIN A POLITICAL SUBDIVISION THAT HAS ALREADY ENACTED AND CONTINUES IN EFFECT A LOCAL LAW, ORDINANCE, RULE OR REGULATION IN SUBSTANTIAL CONFORMITY WITH THIS SECTION. THE PROVISIONS OF THIS SECTION SHALL NOT BE CONSTRUED TO LIMIT IN ANY WAY THE AUTHORITY OF A POLITICAL SUBDIVISION TO ENACT, IMPLEMENT AND CONTINUE TO ENFORCE LOCAL LAWS AND REGULATIONS GOVERNING THE SALE OF MOTOR FUELS THAT WERE IN EFFECT PRIOR TO THE EFFECTIVE DATE OF THIS SECTION, OR TO ENACT, IMPLEMENT AND ENFORCE ANY AMENDMENTS THERETO AFTER THE EFFECTIVE DATE OF THIS SECTION. THE PROVISIONS OF THIS SECTION SHALL BE ENFORCED IN THE COUNTIES OUTSIDE THE CITY OF NEW YORK BY THE COUNTY OR CITY DIRECTOR OF WEIGHTS AND MEAS URES, AS THE CASE MAY BE, AND IN THE CITY OF NEW YORK BY THE DEPARTMENT OF CONSUMER AFFAIRS. B. ANY POLITICAL SUBDIVISION MAY, BY ORDINANCE, EXEMPT SPECIFIED GEOGRAPHIC AREAS FOR THE PROVISIONS OF THIS SECTION FOR SCENIC OR HISTORIC PRESERVATION PURPOSES UPON APPROVAL OF SUCH EXEMPTION BY THE COMMISSIONER. 7. NOTHING IN THIS SECTION SHALL APPLY TO SIGNS OR PLACARDS REQUIRED TO BE POSTED PURSUANT TO SUBDIVISION FIVE OF SECTION ONE HUNDRED NINE TY-TWO OF THIS ARTICLE. 8. NOTHING IN THIS SECTION PROHIBITS ANY PERSON, FIRM OR CORPORATION WHO HAS POSTED OR DISPLAYED A SIGN OR ADVERTISING MEDIUM IN COMPLIANCE WITH THIS SECTION FROM DISPLAYING ADDITIONAL SIGNS OR ADVERTISING MEDIA, PROVIDED THAT SUCH ADDITIONAL SIGNS OR ADVERTISING MEDIA ARE OF SMALLER SIZE THAN THE MEDIA REQUIRED PURSUANT TO SUBDIVISION TWO OF THIS SECTION AND THE ADDITIONAL SIGNS OR MEDIA DO NOT OBSTRUCT OR INTERFERE WITH THE REQUIRED ADVERTISING MEDIUM, WHICH STATE EITHER: A. THE AMOUNT OF DISCOUNT IN CENTS PER GALLON, OR B. THE PRICE OF ONE OR MORE BRANDS OR GRADES OF MOTOR FUEL SOLD OR OFFERED FOR SALE, PROVIDED THE CONDITIONS AND ANY LIMITATIONS OF THE DISCOUNT OR PRICE OF THE BRAND OR GRADE OF MOTOR FUEL ARE INCLUDED IN THE ADDITIONAL ADVERTISING MEDIA IN LETTERS NOT LESS THAN ONE-THIRD THE SIZE OF THE NUMERALS INDICATING THE DISCOUNT OR PRICE.
S 4. This act shall take effect on the one hundred eightieth day after it shall have become a law; provided that the commissioner of agricul ture and markets is authorized to promulgate any rules and regulations necessary to implement this act on or before its effective date.

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