S1025-2013 Actions

• Jan 9, 2013: REFERRED TO CULTURAL AFFAIRS, TOURISM, PARKS AND RECREATION

S1025-2013 Meetings

S1025-2013 Memo

BILL NUMBER:S1025

TITLE OF BILL:
An act
requiring the placement of the New York State
"I Love NY" logo and website link on
websites maintained by and
advertisements or public service announcements disseminated by certain
agencies, departments and authorities

PURPOSE OR GENERAL IDEA OF BILL:
This bill seeks to increase tourism through New York State.
to increase traffic to the state tourism website by placing
websites, advertisements and public service announcements.
Specifically, the bill seeks the web address on various

SUMMARY OF SPECIFIC PROVISIONS:
Section one of the bill requires that the Internet website address for
the state tourism website, and the "I Love NY" logo and website
link, be displayed in an easily readable manner on the websites of
the department of agriculture and markets, department of
environmental conservation, office of parks, recreation and historic
preservation, New York State council on the arts, Metropolitan
Transportation Authority, the thruway authority, the canal
corporation, the Olympic regional development corporation, the
Adirondack park agency, Battery Park City, the Hudson River
greenway, Hudson River Park, and tourism promotional agencies which
receive state matching funds.

Section two requires those same agencies I departments and tourism
promotional agencies display the "I Love NY" logo and website address
in advertisements or public service announcements when such
advertisements or public service announcements are related to tourism.

JUSTIFICATION:
New York annually funds and produces hundreds of television, print and
Internet web advertisements and announcements. At little or no cost
the "I Love NY" logo and web address Would be incorporated in other
ways. It will enhance top of mind awareness. Additionally, it can
amount to free tourism advertising in multiple markets in cases where
New York media markets overlap and cover other state. Pennsylvania,
New Jersey, Connecticut, Massachusetts, Ohio and Vermont are each
serviced by New York television stations in certain geographic
locations.

Furthermore, by displaying the I Love NY logo and website link on
other NYS websites, we can greatly enhance the traffic flow to the I
Love NY website at a very minimal cost. The result would be an
increase in tourism spending for the State and a more user friendly
experience for the tourist.

PRIOR LEGISLATIVE HISTORY:
S.8023 of 2005/2006
2009/2010: Passed Assembly & Died in Senate:
Referred to Cultural Affairs, Tourism, Parks and Recreation.
2011/2012: S.2342/A.7102. Assembly advanced to third reading. Amended.


FISCAL IMPLICATIONS:
Undetermined, however an increase in travel to the State will offset
any costs incurred.

EFFECTIVE DATE:
Immediately.

S1025-2013 Text

 S T A T E   O F   N E W   Y O R K
 
 
                                         1025
 2013-2014 Regular Sessions
 I N  SENATE
 (PREFILED)
 January 9, 2013
 
 Introduced  by  Sen. SERRANO -- read twice and ordered printed, and when
 printed to be committed to the Committee on Cultural Affairs, Tourism,
 Parks and Recreation
 

AN ACT requiring the placement of the New York State "I  Love  NY"  logo
 and  website  link  on  websites  maintained  by and advertisements or
 public service announcements disseminated by certain agencies, depart
 ments and authorities
 THE PEOPLE OF THE STATE OF NEW YORK, REPRESENTED IN SENATE AND  ASSEM
 BLY, DO ENACT AS FOLLOWS:

 

Section  1.    Any website maintained by the department of agriculture
 and markets, the department of environmental conservation, the office of
 parks, recreation and historic preservation, the New York state  council
 on  the  arts,  the  Metropolitan  Transportation Authority, the thruway
 authority, the  canal  corporation,  the  Olympic  regional  development
 corporation,  the  Adirondack park agency, Battery Park City, the Hudson
 River greenway or the Hudson River park or by tourism promotional  agen
 cies  which  received state matching funds shall display the "I Love NY"
 logo and the website link to I Love NY in an easily readable manner.
 

S 2. Any visual advertisements or public service announcements  relat
 ing to New York state tourism, including print, television, and internet
 media,  disseminated  by  the department of agriculture and markets, the
 department of environmental conservation, the office  of  parks,  recre
 ation and historic preservation, the New York state council on the arts,
 the  Metropolitan  Transportation  Authority, the thruway authority, the
 canal corporation, the Olympic  regional  development  corporation,  the
 Adirondack  park agency, Battery Park City, the Hudson River greenway or
 the Hudson River park shall have placed within  such  media,  and  main
 tained  for  a duration so as to be easily recognized and read, the logo
 "I Love NY" as licensed by the department of  economic  development,  as
 well  as  the  internet  address  of the official New York state tourism
 EXPLANATION--Matter in ITALICS (underscored) is new; matter in brackets
 [ ] is old law to be omitted.
 LBD00465-01-3
 
       S. 1025                             2
 website. Such placement must be incorporated in such a way that does not
 detract from or conflict with the primary focus of the advertisement  or
 public service announcement.
 

S 3. This act shall take effect immediately.

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