Directs the commissioner of agriculture and markets to establish a Dine: Pride of New York program for restaurants which use ingredients produced in New York state.
Law Section: Agriculture and Markets Law
Law: Add S156-j, Ag & Mkts L
Law Section: Agriculture and Markets Law
Law: Add S156-j, Ag & Mkts L
- May 6, 2013: ADVANCED TO THIRD READING
- May 1, 2013: 2ND REPORT CAL.
- Apr 30, 2013: 1ST REPORT CAL.521
- Feb 12, 2013: REPORTED AND COMMITTED TO FINANCE
- Jan 14, 2013: REFERRED TO AGRICULTURE
S2146-2013 MeetingsAgriculture: Feb 12, 2013, Finance: Apr 30, 2013
S2146-2013 CalendarsFloor Calendar: May 1, 2013 , Floor Calendar: May 6, 2013 , Floor Calendar: May 7, 2013 , Floor Calendar: May 8, 2013 , Floor Calendar: May 20, 2013 , Floor Calendar: May 21, 2013 , Floor Calendar: May 22, 2013 , Floor Calendar: May 23, 2013 , Floor Calendar: May 29, 2013
VOTE: COMMITTEE VOTE: - Agriculture - Feb 12, 2013
VOTE: COMMITTEE VOTE: - Finance - Apr 30, 2013
Ayes (34): DeFrancisco, Bonacic, Farley, Flanagan, Fuschillo, Golden, Griffo, Grisanti, Hannon, Lanza, Larkin, LaValle, Little, Marcellino, Nozzolio, O'Mara, Ranzenhofer, Robach, Savino, Seward, Young, Diaz, Dilan, Rivera, Gianaris, Breslin, Montgomery, Parker, Peralta, Perkins, Stavisky, Squadron, Kennedy, Sampson
Nays (1): Espaillat
Excused (1): Krueger
BILL NUMBER:S2146 TITLE OF BILL: An act to amend the agriculture and markets law, in relation to establishing the Dine: Pride of New York program for restaurants using and serving New York state produced foods and food products PURPOSE: The purpose of this bill is to promote restaurants and other food service establishments that use a threshold amount of ingredients grown and/or processed in New York State. This information will allow consumers to better locate restaurants that use New York state products, and encourage more businesses to locally source for ingredients. SUMMARY OF PROVISIONS: Section 1: Amends the Agriculture and Markets Law by adding a new section 156-j that defines New York product" as New York state grown farm products packed within this state in accordance with official standards established by this chapter, or any New York state produced or landed aquatic product; or any state processed food product, manufactured within the state in accordance with official standards established by the Commissioner of Agriculture and Markets. "Restaurant" is defined as a place which is regularly operated for the serving of meals, for consumption on premises or off premises, for compensation. The Commissioner is authorized to design, determine and adopt an official logo for Dine: Pride of New York restaurants which may be displayed upon the business' premises. Restaurants are eligible for Dine: Pride of New York membership if not less than fifteen percent of the ingredients used and served at such restaurants are New York products. Each business will include in its application a list of New York products used and served both annually and seasonally, the names of the New York product producers from whom such products were purchased, and a one sentence description of the food and meals offered. Businesses which the Commissioner finds complies with the standards established will be designated as a Dine: Pride of New York restaurant. Businesses that apply within one year of the effective date of this section shall receive advertising materials and official Dine: Pride of New York materials free of charge. Thereafter, the Commissioner may provide such materials, as he or she feels necessary, to fulfill the goals and Purposes of the Dine: Pride of New York program. The Department of Agriculture and Markets shall establish on its departmental website a link dedicated to the Dine: Pride of New York program. This link shall include the name, location and hours of operation of each Dine: Pride of New York designated restaurant, and the single sentence description of the foods and meals offered by each restaurant that was included in the application. The Department of Agriculture and Markets shall work with the Department of Economic Development to promote Dine: Pride of New York restaurants. The Commissioner shall promulgate such rules and regulations as he or she deems necessary to implement the provisions of this section. Section Two. This act becomes effective on January 1st next succeeding the date on which it shall become a law. JUSTIFICATION: Agriculture plays a vital role in New York's economy. Including ancillary industries, such as food processing, farming's annual economic impact on the state rises to $31.2 billion. An important and increasing factor in this success has been the local food movement. While demand for local foods is continually increasing, a study by the economic development firm Market Ventures found over $700 million in unmet New York City demand. Additionally, polling has shown that while New Yorkers favor buying local, they are more likely to do so if they can conveniently locate such foods. Cornell University found that 40 percent of New Yorkers are interested in purchasing local foods only if they don't have to go out of their way to do so. The current Pride of New York program has been instrumental in creating awareness about goods and products that are produced in-state. While retailers and wholesalers are included in the program, the food itself has always been the focus. Not everyone interested in local foods can easily reach a farmers market. Many consumers seek the ability to better identify what businesses place an emphasis on locally sourcing. By creating the sister campaign of Dine: Pride of New York, we can start promoting those restaurants serving local goods, and fill in gaps in the current Pride of New York. This legislation will expand the current program to allow restaurants serving food and food products produced in New York state access to promotional materials, thus increasing their exposure to consumers. Restaurants are eligible for membership if no less than 15 of the ingredients used and served are New York products. Members will receive Dine: Pride of New York advertising materials, and have their business featured on a website dedicated to the program. This shall include the name, location and hours of operations of each Dine: Pride of New York designated restaurant, and a description of their business. Additionally, designated businesses will be included in advertisements as the Department of Agriculture and Markets sees fit. To become a member, restaurants must submit an application to the Department. This will include what New York foods and food products they use, the names of producers from whom they purchase, and a one sentence description of the food and meals offered. This type of branding has been shown to positively affect consumer behavior. Individuals are found to prefer, and pay a premium for, products labeled as produced locally or in-state. Dine: Pride of New York will shine a light on those restaurants locally sourcing, and help drive consumers to their doors. Dine: Pride of New York will encourage more restaurants to use local Products, thus increasing the demand for state products. LEGISLATIVE HISTORY: S.6965 of 2012 FISCAL IMPLICATIONS: Minimal. EFFECTIVE DATE: This act shall take effect on the first of January next succeeding the date on which it shall have become a law, provided that, effective immediately, any rules and regulations necessary to implement provisions of this act on its effective date are authorized and directed to be promulgated on or before such date.