Authorizes the commissioner of economic development together with the commissioner of agriculture and markets to devise a program to promote and distribute statewide and regional guides to farms, farmers markets and other agriculturally significant tourist destinations.
TITLE OF BILL: An act to amend the economic development law, in relation to authorizing the commissioner of economic development to develop certain regulations regarding the state travel guide
PURPOSE: To promote New York farms and farmers' markets as part of the "I Love New York" tourism campaign:
SUMMARY OF PROVISIONS: Adds a paragraph (c) to subdivision 15 of section 100 of the Economic Development Law. This law would authorize the Commissioner of Economic Development in cooperation with the Commissioner of Agriculture and Markets to develop a program to promote and distribute statewide and regional guides to farms, farmers markets and other agriculturally significant tourist destinations. These guides could be those already developed by Agriculture and Markets as part of travel guides created by the contractor.
JUSTIFICATION: Farmers' markets, farm stands, farm tours, hay rides, harvest festivals and other agricultural enterprises are crucial to the economic survival of farming in many areas of the State. The economic benefits from agritourism and retail food sales are also important to the communities where these activities take place, including urban neighborhoods surrounding a successful farmers' market. Promotional efforts are vital but often difficult for farm families and not-for-profit sponsors of farmers' markets.
The tourists who discover these business usually become loyal customers and actively seek out similar destinations. However, many potential visitors to different regions of he State are not aware of all our agricultural treasures. The Department of Agriculture and Markets produces a guide to New York farm-fresh food but most tourist contact the Department of Economic Development's "I Love New York" program for information. This bill would ensure that when people call for travel information they are provided with or informed of the availability of agricultural guides for the regions of the State where they live or are planning to visit.
LEGISLATIVE HISTORY: 1997-1998: S.2846B/A.4833B 1999-2000: S.5294/A.5950 2001-2002: S.536/A.746 2003-2004: S.193/A.676 2005-2006: A.3718 2007-2008: S.8129 Serrano - Referred to Commerce, Economic Development and Small Business 2008-2009: S.1329 Serrano - Passed the Legislature, Vetoed by the Governor
Increased requests for guides may require increased State printing and mailing costs which could also occur under existing law.
EFFECTIVE DATE: This act shall take effect on the one hundred eightieth day after it shall have become a law.
STATE OF NEW YORK ________________________________________________________________________ 2700 2011-2012 Regular Sessions IN SENATE January 28, 2011 ___________Introduced by Sens. SERRANO, ADAMS, BONACIC, DIAZ, PERKINS, VALESKY -- read twice and ordered printed, and when printed to be committed to the Committee on Commerce, Economic Development and Small Business AN ACT to amend the economic development law, in relation to authorizing the commissioner of economic development to develop certain regu- lations regarding the state travel guide THE PEOPLE OF THE STATE OF NEW YORK, REPRESENTED IN SENATE AND ASSEM- BLY, DO ENACT AS FOLLOWS: Section 1. Paragraph (b) of subdivision 15 of section 100 of the economic development law, as amended by chapter 446 of the laws of 1990, is amended and a new paragraph (c) is added to read as follows: (b) in the discharge of this power, the commissioner may enter into a contract for publication of a state travel guide to promote tourism. Such contract may provide for the sale of advertising by the contractor. A contract for publication of a state travel guide shall be awarded following consideration of factors which shall include, but not be limited to, the most favorable financial advantage for the state, the best representation of the state of New York and its services, and the greatest utility to the traveller. The commissioner shall promulgate regulations by the first day of November next succeeding the effective date of this paragraph to guide the preparation of bids and the dead- lines for selection of a competent contractor and publication of the state travel guide. The regulations shall, at a minimum, limit advertis- ing content to no more than thirty percent of the space available and establish responsibility for preparation and placement of appropriate editorial content and an equitable listing without charge or other consideration of attractions and activities available to the tourist in New York state. Such regulations shall provide for approval of the commissioner at critical stages of state travel guide development and advertising standards and rates. Furthermore, such regulations shall provide minimum financial terms and responsibilities of the state andEXPLANATION--Matter in ITALICS (underscored) is new; matter in brackets [ ] is old law to be omitted. LBD00247-01-1 S. 2700 2
the contractor, the allocation of any revenues derived from the production of the travel guide and securities which shall be required of the contractor
[.]; (C) IN COOPERATION WITH THE COMMISSIONER OF AGRICULTURE AND MARKETS, THE COMMISSIONER SHALL DEVELOP A PROGRAM TO PROMOTE AND DISTRIBUTE STATEWIDE AND REGIONAL GUIDES TO FARMS, FARMERS MARKETS AND OTHER AGRI- CULTURALLY SIGNIFICANT TOURIST DESTINATIONS. THESE GUIDES MAY BE DEVEL- OPED BY THE DEPARTMENT IN COOPERATION WITH THE DEPARTMENT OF AGRICULTURE AND MARKETS OR THE GUIDES MAY BE DEVELOPED EXCLUSIVELY BY THE DEPARTMENT OF AGRICULTURE AND MARKETS. S 2. This act shall take effect on the one hundred eightieth day after it shall have become a law.