Relates to the thruway authority installing local attraction videos at service areas along the thruway system; makes definitions; allows thruway authority to charge fees to businesses, organizations or other groups to be included in local attraction videos.
Ayes (18): Kruger, Krueger, Stachowski, Oppenheimer, Montgomery, Duane, Parker, Stavisky, Stewart-Cousins, Thompson, Breslin, Espada, Klein, Perkins, Valesky, Johnson O, Padavan, Leibell
Ayes W/R (14): Dilan, Peralta, DeFrancisco, Volker, LaValle, Seward, Saland, Farley, Hannon, Larkin, Nozzolio, Maziarz, Marcellino, Robach
Nays (1): Diaz
BILL NUMBER: S3074A
TITLE OF BILL : An act to amend the public authorities law and the economic development law, in relation to presentation of local attraction videos at service areas
PURPOSE : To construct and install kiosks at all service areas along the Thruway System which shall play continuously running informational videos detailing tourist attractions and other relevant points of interest and traveler amenities in reasonable proximity to the service area where the video is playing.
SUMMARY OF PROVISIONS : Section One amends the Public Authorities Law by adding a new Section 361-d. Subsection One provides for definitions related to local attraction videos. Subsection Two authorizes the Thruway Authority to design, construct, install, operate and/or maintain, or contract for the same, of kiosks and local attraction videos at service areas along the controlled system. Such kiosks and local attraction videos shall be installed and operating according to the following schedule:
(a) at twenty-five percent of the service areas on the controlled system no later them June thirtieth, two thousand twelve;
(b) at fifty percent of the service areas on the controlled system no later than June thirtieth, two thousand thirteen;
(c) at seventy-five percent of the service areas on the controlled system no later than June thirtieth, two thousand fourteen;
(d) at one hundred percent of the service areas on the controlled system no later than June thirtieth, two thousand fifteen. Subsection Three authorizes the Thruway Authority to charge a fee to those businesses and other groups who wish to be part of the local attraction video, along the thruway system.
JUSTIFICATION : Tourism, the second largest industry in New York State, employs over 750,000 with travel expenditures now exceeding $35 billion annually. To retain and expand on this business activity, the State conducts promotional campaigns advertising attractions and services to potential visitors. These marketing efforts, conducted in cooperation with county-based Tourist Promotion Agencies, and private sector partners, include automobile touring programs.
A significant target market for automobile touring is the current customer base of the New York State Thruway, a primary route for travel within the State and transiting New York" The Thruway Authority reports that in 1999, a record 248 million vehicles traveled more than 8.3 billion miles on the system. The Thruway, most of which is limited access, has 27 travel plazas offering food, fuel and other services.
While tourism information centers are located at several travel plazas, they may be seasonal in nature and/or operate only during limited hours, and require a traveler to make an active decision to seek information. A program of distinctive local attraction videos, played continuously at each travel plaza, would provide an opportunity to direct information to current tourists and potential future visitors while taking a break from their trip.
Displayed in the common areas of travel plazas. such videos would enable travelers to be passively advised by the local industry of special events, unique attractions and useful services of interest to visitors. This legislation authorizes and directs the New York State Thruway Authority, in cooperation with the NYS Department of Economic Development and local Tourist Promotion Agencies to develop such videos, and offset costs by charging fees for advertising or sponsorship. These videos will provide a useful compliment to existing marketing efforts, add to the visitor experience at travel plazas and enhance cooperation and planning between State and local promotional authorities.
LEGISLATIVE HISTORY :
A.8522-A of 2001-2002 - Reported to Ways and Means Committee A.900 of 2003/2004 - Passed Assembly A.1166 of 2005/2005 - Passed Assembly A.445/S.7248 of 2007/2008 - Passed Assembly A.1951/S.3074 of 2009/2010- Passed Assembly
FISCAL IMPLICATIONS : The New York State Thruway Authority is authorized to solicit advertising and sponsorship fees to offset costs associated with local attraction videos.
EFFECTIVE DATE : This act shall take effect immediately.
STATE OF NEW YORK ________________________________________________________________________ 3074--A 2009-2010 Regular Sessions IN SENATE March 10, 2009 ___________Introduced by Sen. VALESKY -- read twice and ordered printed, and when printed to be committed to the Committee on Transportation -- recom- mitted to the Committee on Transportation in accordance with Senate Rule 6, sec. 8 -- committee discharged, bill amended, ordered reprinted as amended and recommitted to said committee AN ACT to amend the public authorities law and the economic development law, in relation to presentation of local attraction videos at service areas THE PEOPLE OF THE STATE OF NEW YORK, REPRESENTED IN SENATE AND ASSEM- BLY, DO ENACT AS FOLLOWS: Section 1. The public authorities law is amended by adding a new section 361-e to read as follows: S 361-E. TOURISM PROMOTION PROGRAM. 1. AS USED IN THIS SECTION, THE FOLLOWING TERMS SHALL HAVE THE FOLLOWING MEANINGS: (A) "CONTROLLED SYSTEM" SHALL MEAN AND INCLUDE THOSE PORTIONS OF THE MAINLINE THRUWAY SYSTEM SET FORTH IN SECTION THREE HUNDRED FIFTY-SIX OF THIS TITLE. (B) "LOCAL ATTRACTION VIDEO" SHALL MEAN A CONTINUOUSLY PLAYED INFORMA- TIONAL VIDEO, PRODUCED BY THE DEPARTMENT OF ECONOMIC DEVELOPMENT PURSU- ANT TO THE PROVISIONS OF SUBDIVISION FORTY-THREE-A OF SECTION ONE HUNDRED OF THE ECONOMIC DEVELOPMENT LAW, WHICH SHALL DESCRIBE TOURIST ATTRACTIONS, EXPLAIN THEIR HISTORIES AND PROVIDE OTHER RELEVANT POINTS OF INTEREST REGARDING SUCH TOURIST ATTRACTIONS AND TRAVELER AMENITIES WHICH ARE IN REASONABLE PROXIMITY TO THE SERVICE AREA WHERE SHOWN. (C) "SERVICE AREA" SHALL MEAN ANY ROADSIDE SITE ALONG THE CONTROLLED SYSTEM WHICH PROVIDES SERVICES TO THE USERS OF THE THRUWAY INCLUDING, BUT NOT LIMITED TO, FOOD, FUEL, RESTROOMS AND PARKING FACILITIES. (D) "TOURIST ATTRACTION" SHALL MEAN ANY EXISTING RECREATIONAL, EDUCA- TIONAL, CULTURAL, HISTORICAL, SPORTING OR OTHER FACILITIES, INCLUDING SCENIC AREAS, WHICH ARE LIKELY TO ATTRACT A SIGNIFICANT NUMBER OF PEOPLE FROM OUTSIDE THE REGION WHERE THE TOURIST ATTRACTION IS LOCATED.EXPLANATION--Matter in ITALICS (underscored) is new; matter in brackets [ ] is old law to be omitted. LBD04184-05-0 S. 3074--A 2
2. THE THRUWAY AUTHORITY SHALL DESIGN, CONSTRUCT, INSTALL, OPERATE AND/OR MAINTAIN, OR CONTRACT FOR THE SAME, KIOSKS OR OTHER MEANS OF DISPLAYING LOCAL ATTRACTION VIDEOS AT SERVICE AREAS ALONG THE CONTROLLED SYSTEM. SUCH KIOSKS AND LOCAL ATTRACTION VIDEOS SHALL BE INSTALLED AND OPERATING ACCORDING TO THE FOLLOWING SCHEDULE: (A) AT TWENTY-FIVE PERCENT OF THE SERVICE AREAS ON THE CONTROLLED SYSTEM NO LATER THAN JUNE THIRTIETH, TWO THOUSAND TWELVE; (B) AT FIFTY PERCENT OF THE SERVICE AREAS ON THE CONTROLLED SYSTEM NO LATER THAN JUNE THIRTIETH, TWO THOUSAND THIRTEEN; (C) AT SEVENTY-FIVE PERCENT OF THE SERVICE AREAS ON THE CONTROLLED SYSTEM NO LATER THAN JUNE THIRTIETH, TWO THOUSAND FOURTEEN; AND (D) AT ONE HUNDRED PERCENT OF THE SERVICE AREAS ON THE CONTROLLED SYSTEM NO LATER THAN JUNE THIRTIETH, TWO THOUSAND FIFTEEN. 3. THE THRUWAY AUTHORITY MAY CHARGE FEES TO BUSINESSES, ORGANIZATIONS, INSTITUTIONS OR OTHER GROUPS TO BE INCLUDED IN THE LOCAL ATTRACTION VIDEO AND/OR MAY INCLUDE ADVERTISING OR SPONSORSHIP NOTICES WITHIN THE VIDEO PROGRAM OR POSTED NEARBY. SUCH FEES SHALL BE LEVIED ON AN ANNUAL BASIS AND SHALL NOT EXCEED THE ACTUAL COSTS ATTRIBUTABLE TO THE INSTAL- LATION, OPERATION AND MAINTENANCE OF SUCH ATTRACTION VIDEO; FURTHER, THE CALCULATION OF SUCH FEE SHALL AMORTIZE THE INITIAL DESIGN AND CONSTRUCTION COSTS OVER A TEN YEAR PERIOD. 4. THE THRUWAY AUTHORITY MAY UTILIZE REVENUES, NOT RESTRICTED OR PLEDGED UNDER ANY BOND, COVENANT OR CONTRACT OF THE AUTHORITY, TO PARTIALLY OFFSET THE COSTS OF PROVIDING SUCH KIOSKS TO PLAY SUCH LOCAL ATTRACTION VIDEOS. S 2. Section 100 of the economic development law is amended by adding a new subdivision 43-a to read as follows: 43-A. (A) TO ADVISE AND COOPERATE WITH THE NEW YORK STATE THRUWAY AUTHORITY IN THE DESIGN, CONSTRUCTION, INSTALLATION, OPERATION AND/OR MAINTENANCE OF KIOSKS TO PLAY LOCAL ATTRACTION VIDEOS ALONG THE THRUWAY SYSTEM. (B) TO DESIGN AND PRODUCE, OR CONTRACT FOR THE DESIGN AND PRODUCTION OF, LOCAL ATTRACTION VIDEOS AS SUCH TERM IS DEFINED BY PARAGRAPH (B) OF SUBDIVISION ONE OF SECTION THREE HUNDRED SIXTY-ONE-E OF THE PUBLIC AUTHORITIES LAW. THE SIZE, SPECIFICATIONS, TOURISM REGION OR SUBREGION, QUALIFYING FACILITIES AND CONTENT OF EACH LOCAL ATTRACTION VIDEO SHALL BE DETERMINED BY THE COMMISSIONER, IN CONSULTATION WITH LOCAL AND REGIONAL TOURISM PROMOTION AGENCIES. S 3. This act shall take effect immediately.