Bill S7567A-2011

Relates to telemarketing; repealer

Relates to telemarketing; prohibits pre-recorded messages in certain circumstances; requires a mechanism for consumers to automatically add their number to the seller's do-not-call list.



  • Jun 13, 2012: SUBSTITUTED BY A10569A
  • Jun 13, 2012: ORDERED TO THIRD READING CAL.1219
  • Jun 8, 2012: PRINT NUMBER 7567A
  • Jun 5, 2012: REFERRED TO RULES







An act to amend the general business law, in relation to telemarketing; and to repeal certain provisions of such law relating thereto


This bill would protect New Yorkers by regulating all telemarketers who do business in New York, wherever they may be located, and would ensure that telemarketers comply with New York law. The bill would also prohibit all telemarketers doing business in New York from delivering prerecorded messages by telephone without the express consent of the call recipient.


Section 1 of the bill would repeal subparagraph 5 of paragraph (a) of subdivision 10 of General Business Law § 399-pp to ensure that all outof-state telemarketers, as well as entities engaged in telemarketing but otherwise licensed, registered, chartered, certified or incorporated in any state, or by the federal government, are covered by New York's telemarketing law.

Section 2 of the bill would amend General Business Law § 399-z, New York's "Do Not Call" law, by, among other things: (1) prohibiting telemarketers from initiating sales calls that deliver prerecorded messages to recipients in New York except where the call recipient has affirmatively and explicitly consented to receipt of such calls; (2) requiring outbound telemarketing sales calls that deliver prerecorded messages and could be answered by a customer to allow the customer to assert by keypress or automated interactive voice a do-not-call request that would automatically add the customer's phone number to the telemarketer's do-not-call list and immediately disconnect the call; (3) requiring outbound telemarketing sales calls that deliver prerecorded messages and could be answered by a customer's voice mail service or answering machine to include in the prerecorded message a toll-free number that the customer can call to reach an automated service that will add the customer's phone number to the telemarketer's do-not-call list; and (4) requiring telemarketers to keep records of their activities for a period of 24 months.

Section 3 of the bill would make the bill effective 90 days after it becomes law.


General Business Law §399-pp, the "Telemarketing and Consumer Fraud and Abuse Prevention Act", currently exempts telemarketers otherwise regis tered, chartered, certified or incorporated by a state or Federal agency from the requirements of the law.

General Business Law §399-z establishes the "no telemarketing sales calls statewide" registry and authorizes the transfer of telephone numbers on the registry to the national "do-not-call" registry so that it can serve as the statewide registry.


These amendments will better protect New Yorkers from unwanted telemarketing calls by regulating all telemarketers - wherever they are located.

The Department of State ("DOS") registers telemarketers pursuant to the "Telemarketing and Consumer Fraud and Abuse Prevention Act" but exempts from registration entities engaged in telemarketing that are otherwise registered, chartered, certified, or licensed by another state or a federal agency - all telemarketers. Without this legislation being enacted, these telemarketers could continue to do business in New York and not be subject to civil and criminal penalties established for violations of that law which include fines and criminal penalties, as well as the revocation, suspension, and denial of renewal of registration. This legislation puts all telemarketers on a level playing field and protects New Yorkers from harassment from wherever it may come. This bill would also prohibit prerecorded telemarketing calls, also known as robocalls, without the call recipient's express written consent, and requiring that prerecorded calls provide an automated interactive keypress or voice-activated opt-out mechanism that would allow recipients to automatically add their phone number to the telemarketer's do-notcall list and then terminate the call.

At present, only 22 telemarketers are registered in New York. In contrast, in nearby states that require registration of out-of-state telemarketers calling into the state, the numbers ate much higher. For example, 557 telemarketers are registered in New Jersey, 213 are registered in Pennsylvania, and 333 are registered in Vermont.

New Yorkers have registered over 13 million phone numbers on the Do-NotCall registry. From 2009 to the present, the DOS's Division of Consumer Protection has received nearly 5,000 "Do Not Call" complaints and inquires; injust the first quarter of 2012, the Federal Trade Commission received 61,705 "Do Not Call" complaints from New Yorkers.


Potential fines resulting from broader enforcement powers would be added to the Consumer Protection Fund.


This bill would take effect 90 days after becoming law.


STATE OF NEW YORK ________________________________________________________________________ 7567--A IN SENATE June 5, 2012 ___________
Introduced by Sens. ZELDIN, MAZIARZ, FUSCHILLO -- (at request of the Governor) -- read twice and ordered printed, and when printed to be committed to the Committee on Rules -- committee discharged, bill amended, ordered reprinted as amended and recommitted to said commit- tee AN ACT to amend the general business law, in relation to telemarketing; and to repeal certain provisions of such law relating thereto THE PEOPLE OF THE STATE OF NEW YORK, REPRESENTED IN SENATE AND ASSEM- BLY, DO ENACT AS FOLLOWS: Section 1. Subparagraph 5 of paragraph a of subdivision 10 of section 399-pp of the general business law is REPEALED, subparagraph 6 of para- graph a is renumbered subparagraph 5, and a new subdivision 10-a is added to read as follows: 10-A. THE FOLLOWING PERSONS ARE EXEMPT FROM THE FEE AND BONDING REQUIREMENTS SET FORTH IN PARAGRAPH F OF SUBDIVISION THREE AND SUBDIVI- SION FOUR OF THIS SECTION: A PERSON ENGAGED IN A BUSINESS OR OCCUPATION WHICH IS LICENSED, REGISTERED, CHARTERED, CERTIFIED OR INCORPORATED WITH OR BY ANY STATE OR FEDERAL AGENCY. PROVIDED, HOWEVER, ANY PERSON NOT LICENSED, REGISTERED, CHARTERED, CERTIFIED OR INCORPORATED WITH ANY NEW YORK STATE OR FEDERAL AGENCY, SHALL SUBMIT EVIDENCE TO THE SECRETARY OF STATE, IN A FORM AND MANNER TO BE PRESCRIBED BY THE SECRETARY, OF ANY LICENSE, REGISTRATION, CHARTER, CERTIFICATION OR INCORPORATION ISSUED BY AN AGENCY OR GOVERNMENTAL ENTITY IN THIS OR ANY OTHER STATE. S 2. Section 399-z of the general business law, as amended by chapter 344 of the laws of 2010, paragraphs a and b of subdivision 1 as added by section 39, subdivision 4 as amended by section 40 and subdivisions 6, 7 and 8 as amended by section 41 of part A of chapter 62 of the laws of 2011, is amended to read as follows: S 399-z. Telemarketing; establishment of no telemarketing sales calls statewide registry; authorization of the transfer of telephone numbers on the no telemarketing sales calls statewide registry to the national "do-not-call" registry. 1. As used in this section, the following terms shall have the following meanings: a. "Department" shall mean the department of state.
b. "Secretary" shall mean the secretary of state. c. "Customer" means any natural person who is a resident of this state and who is or may be required to pay for or to exchange consideration for goods and services offered through telemarketing; d. "Doing business in this state" means conducting telephonic sales calls: (i) from a location in this state; or (ii) from a location outside of this state to consumers residing in this state; e. "Goods and services" means any goods and services, and shall include any real property or any tangible personal property or services of any kind; f. "Negative option feature" means, in an offer or agreement to sell or provide any goods or services, a provision under which the customer's silence or failure to take an affirmative action to reject such goods or services or to cancel the agreement is interpreted by the seller as acceptance of the offer. g. "Person" means any natural person, association, partnership, firm, corporation and its affiliates or subsidiaries or other business entity; h. "Telemarketer" means any person who, for financial profit or commercial purposes in connection with telemarketing, makes telemarket- ing sales calls to a customer when the customer is in this state or any person who directly controls or supervises the conduct of a telemarket- er. For the purposes of this section, "commercial purposes" shall mean the sale or offer for sale of goods or services; [.] i. "Telemarketing" means any plan, program or campaign [which] THAT is conducted to induce payment or the exchange of any other consid- eration for any goods or services [by use of one or more telephones and which] THAT involves more than one telephone call by a telemarketer in which the customer is located within the state at the time of the call. Telemarketing does not include the solicitation of sales through media other than by telephone calls AND DOES NOT INCLUDE CALLS INTENDED TO IMPLEMENT OR COMPLETE A TRANSACTION TO WHICH THE CUSTOMER HAS PREVIOUSLY CONSENTED; j. "Telemarketing sales call" means a telephone call made by a tele- marketer or by any outbound telephone calling technology that delivers a prerecorded message [either] to a customer or to [their] A CUSTOMER'S voicemail or answering machine service for the purpose of inducing payment or the exchange of any other consideration for any goods or services; k. "Unsolicited telemarketing sales call" means any telemarketing sales call other than a call made: (i) in response to an express written or verbal request [of] BY the customer [called]; or (ii) in connection with an established business relationship, which has not been terminated by either party, unless such customer has stated to the telemarketer that such customer no longer wishes to receive the telemarketing sales calls of such telemarketer. 2. No telemarketer or seller shall engage in telemarketing at any time other than between 8:00 A.M. and 9:00 P.M. [local time] AT THE LOCATION OF THE CUSTOMER unless the [consumer] CUSTOMER has given his or her express consent to the call at a different time[, and]. TELEMARKETERS shall provide, in a clear and coherent manner using words with common and everyday meanings, at the beginning of each telemarketing sales call all of the following information: [(i)] A. the telemarketer's name and the person on whose behalf the solicitation is being made, if other than the telemarketer; [(ii)] B. the purpose of the telephone call; and
[(iii)] C. the identity of the goods or services for which a fee will be charged. 3. Prior to the purchase of any good or service, telemarketers shall disclose to the customer the cost of the goods or services that are the subject of the call and if the offer includes a negative option feature, all material terms and conditions of the negative option feature, including, but not limited to the fact that the customer's account will be charged unless the customer takes an affirmative action to avoid the charges, the dates the charges will be submitted for payment, and the specific steps the customer must take to avoid the charge. 4. a. The department is authorized to establish, manage, and maintain a no telemarketing sales calls statewide registry which shall contain a list of customers who do not wish to receive unsolicited telemarketing sales calls. The department may contract with a private vendor to establish, manage and maintain such registry, provided the private vendor has maintained national no telemarketing sales calls registries for more than two years, and the contract requires the vendor to provide the no telemarketing sales calls registry in a printed hard copy format and in any other format as prescribed by the department. b. The department is authorized to have the national "do-not-call" registry established, managed and maintained by the federal trade commission pursuant to 16 C.F.R. Section 310.4 (b) (1) (iii) (B) serve as the New York state no telemarketing sales calls statewide registry provided for by this section. The department is further authorized to take whatever administrative actions may be necessary or appropriate for such transition including, but not limited to, providing the telephone numbers of New York customers registered on the no telemarketing sales calls statewide registry to the federal trade commission, for inclusion on the national "do-not-call" registry. 5. No telemarketer or seller may make or cause to be made any unsolic- ited telemarketing sales call to any customer when that customer's tele- phone number has been on the national "do-not-call" registry, estab- lished by the federal trade commission, for a period of thirty-one days prior to the date the call is made, pursuant to 16 [CFR] C.F.R. Section 310.4(b)(1)(iii)(B). 6. NO TELEMARKETER OR SELLER SHALL INITIATE ANY TELEMARKETING SALES CALL BY MEANS OF A TECHNOLOGY THAT DELIVERS A PRE-RECORDED MESSAGE, UNLESS THE TELEMARKETER OR SELLER HAS OBTAINED FROM THE CUSTOMER AN EXPRESS AGREEMENT, IN WRITING THAT: A. THE TELEMARKETER OR SELLER OBTAINED ONLY AFTER A CLEAR AND CONSPIC- UOUS DISCLOSURE THAT THE PURPOSE OF THE AGREEMENT IS TO AUTHORIZE THE SELLER TO MAKE TELEMARKETING SALES CALLS TO SUCH CUSTOMER; B. THE TELEMARKETER OR SELLER OBTAINED WITHOUT REQUIRING, DIRECTLY OR INDIRECTLY, THAT THE AGREEMENT BE EXECUTED AS A CONDITION OF PURCHASING ANY GOOD OR SERVICE; C. EVIDENCES THE WILLINGNESS OF THE CUSTOMER TO RECEIVE TELEMARKETING SALES CALLS BY OR MADE ON BEHALF OF A SPECIFIC SELLER; AND, D. INCLUDES SUCH CUSTOMER'S TELEPHONE NUMBER AND SIGNATURE. 7. IN THE CASE OF ANY TELEMARKETING SALES CALL DELIVERED BY MEANS OF A TECHNOLOGY THAT DELIVERS A PRE-RECORDED MESSAGE THAT COULD BE RECEIVED BY A CUSTOMER WHO CAN USE AN AUTOMATED INTERACTIVE VOICE AND/OR KEYPRESS ACTIVATED OPT-OUT MECHANISM TO ASSERT A DO-NOT-CALL REQUEST, SUCH CALL SHALL INCLUDE A MECHANISM THAT ALLOWS THE CUSTOMER TO AUTOMATICALLY ADD THE NUMBER CALLED TO THE SELLER'S ENTITY SPECIFIC DO-NOT-CALL LIST, AND WHICH MECHANISM, ONCE INVOKED, IMMEDIATELY ENDS THE CALL.
8. IN THE CASE OF ANY TELEMARKETING SALES CALL DELIVERED BY MEANS OF A TECHNOLOGY THAT DELIVERS A PRE-RECORDED MESSAGE THAT COULD BE ANSWERED BY AN ANSWERING MACHINE OR VOICEMAIL SERVICE, THAT THE CALL INCLUDE A TOLL-FREE NUMBER THAT MUST CONNECT THE CUSTOMER DIRECTLY TO AN AUTOMATED INTERACTIVE VOICE OR KEYPRESS ACTIVATED OPT-OUT MECHANISM THAT ALLOWS THE CONSUMER TO AUTOMATICALLY ADD THE NUMBER CALLED TO THE SELLER'S ENTITY SPECIFIC DO-NOT-CALL LIST, AND WHICH MECHANISM, ONCE INVOKED, IMMEDIATELY ENDS THE CALL. 9. TELEMARKETERS AND SELLERS SHALL KEEP FOR A PERIOD OF TWENTY-FOUR MONTHS FROM THE DATE THE RECORD IS CREATED RECORDS RELATING TO ITS TELE- MARKETING ACTIVITIES. 10. a. The department shall provide notice to customers of the estab- lishment of the national "do-not-call" registry. Any customer who wishes to be included on such registry shall notify the federal trade commis- sion as directed by relevant federal regulations. b. Any company that provides local telephone directories to customers in this state shall inform its customers of the provisions of this section by means of publishing a notice in such local telephone directo- ries. [7.] 11. When the department has reason to believe a telemarketer has engaged in repeated unlawful acts in violation of this section, or when a notice of hearing has been issued pursuant to subdivision [eight] TWELVE of this section, the department may request in writing the production of relevant documents and records as part of its investi- gation. If the person upon whom such request was made fails to produce the documents or records within thirty days after the date of the request, the department may issue and serve subpoenas to compel the production of such documents and records. If any person shall refuse to comply with a subpoena issued under this section, the department may petition a court of competent jurisdiction to enforce the subpoena and such sanctions as the court may direct. [8.] 12. a. Where it is determined after hearing that any person has violated one or more provisions of this section, the secretary, or any person deputized or so designated by him or her may assess a fine not to exceed eleven thousand dollars for each violation. b. Any proceeding conducted pursuant to paragraph a of this subdivi- sion shall be subject to the state administrative procedure act. c. Nothing in this subdivision shall be construed to restrict any right which any person may have under any other statute or at common law. [9.] 13. A person shall not be held liable for violating this section if: a. the person has obtained a version of the "do-not-call" registry from the federal trade commission no more than thirty-one days prior to the date any telemarketing call is made, pursuant to 16 C.F.R. Section 310.4(b)(1)(iii)(B), and THE PERSON CAN DEMONSTRATE THAT, AS PART OF THE PERSON'S ROUTINE BUSINESS PRACTICE AT THE TIME OF AN ALLEGED VIOLATION, IT has established, implemented and updated written policies and proce- dures related to the requirements of this section prior to the date any telemarketing call is made; b. the person has trained his or her personnel in the requirements of this section; and c. the person maintains AND CAN PRODUCE records demonstrating compli- ance with paragraphs a and b of this subdivision and the requirements of this section.


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