Bill S7654-2013

Relates to establishing a public awareness and educational campaign regarding heroin and prescription opioid pain medication addiction

Relates to establishing a public awareness and educational campaign regarding heroin and prescription opioid pain medication addiction.

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Actions

  • Jun 9, 2014: referred to alcoholism and drug abuse
  • Jun 9, 2014: DELIVERED TO ASSEMBLY
  • Jun 9, 2014: PASSED SENATE
  • Jun 3, 2014: ORDERED TO THIRD READING CAL.1143
  • Jun 3, 2014: REPORTED AND COMMITTED TO RULES
  • May 23, 2014: REFERRED TO ALCOHOLISM AND DRUG ABUSE

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Memo

BILL NUMBER:S7654          REVISED MEMO 06/05/2014

TITLE OF BILL: An act to amend the mental hygiene law, in relation to establishing a public awareness campaign on heroin and opioid addiction

PURPOSE OR GENERAL IDEA OF BILL:

This bill will increase awareness about heroin and opioid addiction.

SUMMARY OF SPECIFIC PROVISIONS:

Section 1. Legislative Intent.

Section 2. Creates section 19.26 of the mental hygiene law which directs the commissioner to develop establish and implement a public awareness and educational campaign. Subdivision (b) The campaign will use mass and social media to educate the general public on heroin and opioid addiction. There will be a website providing pertinent information for parents, children and health care professionals. Subdivision (c) requires the commissioner of the Office of Alcoholism and Substance Abuse Services to prepare a report on the actions taken by the office to carry out the public awareness campaign and an assessment of the necessary appropriations for the next fiscal year to continue the campaign.

Section 3. Effective Date

JUSTIFICATION:

During the heroin public health crisis in the 70's, heroin was mainly abused by inner city, uneducated, indignant, older males. Today, the heroin problem transcends all regional, economic, social and racial boundaries. The Senate Task Force on Heroin and Opioid Addiction held 17 forums across New York State seeking recommendations on what legislative actions to take. At every single forum, the Task Force was told about the need to educate individuals in order to prevent heroin and opioid addiction at the outset. Prescription opioids pose a danger when not use as directed by a medical professional and are highly addictive. Educational material on these dangers are often left out of many educational programs in schools.

The public awareness campaign will target youth, parents, high risk populations and the general population. This public awareness campaign will build upon other educational campaigns and help combat the heroin and opioid public health epidemic. This bill will develop, establish and implement an evidence based educational public awareness program that focuses on five components: the dangers of abuse of heroin and the high risk of addiction; and the dangers of misuse and abuse of opioids and the high risk of addiction; how to recognize the signs of addiction for non-medical professionals; the promotion of the Opioid Overdose Prevention Program and the Good Samaritan Law; and reducing the stigma associated with addiction.

These five focal points will provide a comprehensive educational background for all members of the public. In educating the public about the danger of heroin and opioids, the legislature seeks to

prevent addiction for happening in the first place. Opioid addiction causes a change in brain chemistry, often leaving an individual battling recovery for life. Additionally, this campaign will provide individuals with the necessary tools to recognize warning signs of substance abuse. By changing the stigma associated with addiction, individuals will be unashamed to seek help and treatment for this disease.

Increased awareness about the Opioid Overdose Prevention Program, which provides training for the administration of the drug Naloxone, will save numerous lives. Naloxone is a drug with the ability to revive an individual from a opioid drug overdose when administered in a timely fashion. So far, a majority of those trained in administering Naloxone are in the treatment and first responder communities. The Opioid Overdose Prevention program is not limited to these groups and communities will be benefited by more members of the public receiving training in Naloxone administration.

PRIOR LEGISLATIVE HISTORY:

New Bill.

FISCAL IMPLICATIONS:

To be determined.

EFFECTIVE DATE:

Immediately.


Text

STATE OF NEW YORK ________________________________________________________________________ 7654 IN SENATE May 23, 2014 ___________
Introduced by Sens. BOYLE, BALL, BONACIC, CARLUCCI, FELDER, GALLIVAN, GOLDEN, GRIFFO, HANNON, LANZA, LARKIN, LITTLE, MARCELLINO, MARCHIONE, MARTINS, MAZIARZ, NOZZOLIO, O'MARA, RANZENHOFER, RITCHIE, ROBACH, SAVINO, SEWARD, VALESKY, YOUNG -- read twice and ordered printed, and when printed to be committed to the Committee on Alcoholism and Drug Abuse AN ACT to amend the mental hygiene law, in relation to establishing a public awareness campaign on heroin and opioid addiction THE PEOPLE OF THE STATE OF NEW YORK, REPRESENTED IN SENATE AND ASSEM- BLY, DO ENACT AS FOLLOWS: Section 1. Legislative intent. The legislature hereby establishes a public awareness and educational campaign to inform the public about heroin and prescription opioid pain medication addiction. Heroin and other opioids are highly addictive and as a result, a public health crisis has emerged in New York State. This campaign will complement existing programs administered by the Department of Health and the Office of Alcoholism and Substance Abuse Services on prescription pain medication awareness. The educational campaign will be statewide and should be designed to alert youth, parents, high risk populations, and the general population by providing educational materials on the subjects to schools and community groups. S 2. The mental hygiene law is amended by adding a new section 19.26 to read as follows: S 19.26 HEROIN AND PRESCRIPTION OPIOID PAIN MEDICATION ADDICTION AWARE- NESS AND EDUCATION PROGRAM. THE COMMISSIONER, IN COOPERATION WITH THE COMMISSIONER OF THE DEPART- MENT OF HEALTH, SHALL DEVELOP, ESTABLISH AND IMPLEMENT A PUBLIC AWARE- NESS AND EDUCATIONAL CAMPAIGN ON HEROIN AND OPIOID ADDICTION. (A) THE CAMPAIGN SHALL INCLUDE INFORMATION ON: (I) THE DANGERS OF THE ABUSE OF HEROIN AND THE HIGH RISK OF ADDICTION; (II) THE DANGERS OF MISUSE AND ABUSE OF OPIOIDS AND THE HIGH RISK OF ADDICTION; (III) HOW TO RECOGNIZE THE SIGNS OF ADDICTION FOR NON-MEDICAL PROFES- SIONALS;
(IV) THE PROMOTION OF THE OPIOID OVERDOSE PREVENTION PROGRAM, PURSUANT TO SECTION THIRTY-THREE HUNDRED NINE OF THE PUBLIC HEALTH LAW, AND THE GOOD SAMARITAN LAW, PURSUANT TO SECTIONS 220.03 AND 220.78 OF THE PENAL LAW AND SECTION 390.40 OF THE CRIMINAL PROCEDURE LAW; AND (V) REDUCING THE STIGMA ASSOCIATED WITH ADDICTION. (B) THE CAMPAIGN SHALL INCREASE PUBLIC AWARENESS THROUGH THE USE OF SOCIAL AND MASS MEDIA, INCLUDING, BUT NOT LIMITED TO, INTERNET, RADIO, AND PRINT ADVERTISING SUCH AS BILLBOARDS AND POSTERS. THE CAMPAIGN WILL ALSO IDENTIFY AND RECRUIT INDIVIDUALS TO SERVE AS VISIBLE, PUBLIC AMBAS- SADORS TO PROMOTE THIS MESSAGE. SUCH AMBASSADORS MAY INCLUDE PROFES- SIONAL AND AMATEUR ATHLETES AND CELEBRITY ADVOCATES FROM MEDIA, MUSIC AND OTHER ENTERTAINMENT MEDIUMS. THE CAMPAIGN SHALL INCLUDE AN INTERNET WEBSITE PROVIDING INFORMATION FOR PARENTS, CHILDREN AND HEALTH CARE PROFESSIONALS ON THE RISKS ASSOCIATED WITH TAKING OPIOIDS AND HEROIN AND THE RESOURCES AVAILABLE TO THOSE NEEDING ASSISTANCE WITH HEROIN OR OPIOID ADDICTION. SUCH WEBSITE SHALL ALSO PROVIDE INFORMATION REGARDING WHERE INDIVIDUALS MAY PROPERLY DISPOSE OF CONTROLLED SUBSTANCES IN THEIR COMMUNITY AND INCLUDE ACTIVE LINKS TO FURTHER INFORMATION AND RESOURCES. THE DEPARTMENT MAY CONSULT WITH RELEVANT PROFESSIONAL ORGANIZATIONS TO DEVELOP MATERIAL. THE CAMPAIGN SHALL BEGIN NO LATER THAN SEPTEMBER FIRST, TWO THOUSAND FOURTEEN. (C) THE COMMISSIONER SHALL PREPARE AN ANNUAL REPORT TO THE GOVERNOR AND THE LEGISLATURE ON OR BEFORE DECEMBER FIRST OF EACH YEAR ON THE PUBLIC AWARENESS AND EDUCATIONAL CAMPAIGN, INCLUDING: (I) ACTIONS TAKEN BY THE OFFICE TO CARRY OUT THE PUBLIC AWARENESS CAMPAIGN AND EDUCATIONAL CAMPAIGN; AND (II) AN ASSESSMENT OF THE NECESSARY APPROPRIATIONS FOR THE OFFICE TO MEET THE NEEDS OF THE CAMPAIGN IN THE NEXT FISCAL YEAR. S 3. This act shall take effect immediately.

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